Five branded consumer goods companies make up the Orkla Care* business area, which accounts for 17% of Orkla’s total sales revenues. The companies hold strong positions in the health, wellness and personal care categories, wound care, household detergents and cleaning products, painting tools and basic textiles for the whole family. Well-known brands include Möller’s, Collett, Nutrilett, Maxim, Define, Sunsilk, Blenda, JIF, Sun, Zalo, Jordan and Pierre Robert. Orkla Care operates in nine countries, with the Nordic region as its primary market.
With the acquisition of the branded consumer goods company Cederroth in 2015 Orkla Care strengthened its position on the Swedish market, and is now one of the Nordic region’s leading suppliers of health and personal care products and household detergents. Orkla Care is a significant player in the pharmacy-based consumer health segment, supplying omega-3, vitamin and mineral supplement, weight reduction and wound care products.
- Companies in the business area: Orkla Hom & Personal Care, Orkla Health, Lilleborg Profesjonell, Pierre Robert Group and Orkla House Care.
- Cederroth and its categories have been integrated into the two companies Orkla Home & Personal Care and Orkla Health. New, combined companies have been established in Sweden, Denmark and Finland, respectively named Orkla Care AB, Orkla Care A/S and Orkla Care Oy.
- Number of employees in Orkla Care: 2,448