Orkla Care accounts for 19% of the Branded Consumer Goods business’s operating revenues and is organised in six business units.
The two largest business units are Orkla Home & Personal Care, which holds leading positions in personal hygiene and laundry detergents, and Orkla Health, which has leading positions in the dietary supplements, sports nutrition and weight
control segments. Orkla Care also has leading positions in the painting tool (Orkla House Care), wound care (Orkla Wound Care), basic textiles sold through the grocery channel (Pierre Robert Group) and professional cleaning segments (Lilleborg).
The Nordic region accounts for 78% of the business area’s turnover, and Norway is its largest single market, generating 47% of turnover.
In 2016, Orkla Care strengthened its position through acquisitions in selected categories and markets. Orkla House Care doubled the size of its operations through the purchase of Harris, a leading painting tool manufacturer in the UK.
Orkla Wound Care was established in 2016 as a separate business unit in Orkla Care. Wound Care comprises wellknown brands such as Salvequick and Cederroth First Aid and holds good market positions in the Nordic region and Europe.
- Widely known brands include Möller’s, Collett, Nutrilett, Maxim, Define, Sunsilk, Blenda, Jif, Sun, Zalo, Jordan and Pierre Robert.
- Companies in the business area: Orkla Home & Personal Care, Orkla Health, Lilleborg, Pierre Robert Group, Orkla House Care and Orkla Wound Care.