Five branded consumer goods companies make up the Orkla Care* business area, which accounts for 17% of Orkla’s total sales revenues. The companies hold strong positions in the health, wellness and personal care categories, wound care, household detergents and cleaning products, painting tools and basic textiles for the whole family. Well-known brands include Möller’s, Collett, Nutrilett, Maxim, Define, Sunsilk, Blenda, JIF, Sun, Zalo, Jordan and Pierre Robert. Orkla Care operates in nine countries, with the Nordic region as its primary market.
With the acquisition of the branded consumer goods company Cederroth in 2015 Orkla Care strengthened its position on the Swedish market, and is now one of the Nordic region’s leading suppliers of health and personal care products and household detergents. Orkla Care is a significant player in the pharmacy-based consumer health segment, supplying omega-3, vitamin and mineral supplement, weight reduction and wound care products.
- Companies in the business area: Orkla Home & Personal Care (personal care products and detergents), Lilleborg Profesjonell (full-range supplier of hygiene and cleaning solutions to the professional market), Orkla Health (dietary supplements and health products), Orkla Wound Care (wound care and first aid), Pierre Robert Group (socks and underwear) and Orkla House Care (painting tools and cleaning products).
- The Orkla Care business area has operations in seven countries.
- Number of employees in Orkla Care: 2,448