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Visjon og strategi

Vision and strategy


Orkla’s vision is “Your friend in everyday life”, a vision that is underpinned by the values “brave”, “trustworthy” and “inspiring”. Orkla's mission is "Improving everyday life with healthier and more enjoyable local brands".

Orkla’s goal is to give its shareholders a long-term return on their investment that well exceeds the average stock market return.


Orkla’s strategy is to strengthen its position as a leading branded consumer goods company, serving the Nordic and Baltic regions as its main markets. Based on its core brand-building competency and the Group’s local presence, Orkla aims to be the Nordic region’s leading branded consumer goods company. The foremost driver of long-term value creation is organic growth in the branded consumer goods sector, with the Nordics and Baltics as Orkla’s main markets. Successful innovations are Orkla’s primary means of achieving organic growth, and innovations should to a larger extent be launched across markets and country borders. Additionally, initiatives have been made to optimise the operational model and to extract cost synergies, while at the same time the local presence is maintained. Orkla intends to enhance and leverage the Group’s local presence, skills and customer and consumer insight.