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Vision and strategy


Orkla's vision is to improve everyday life with healthier and more enjoyable local brands.

Orkla’s goal is to give its shareholders a long-term return on their investment that well exceeds the average stock market return.


Orkla’s strategic focus will be on creating growth in its branded consumer goods operations. Based on the company’s core competencies in brand building and mergers and acquisitions, Orkla intends to strengthen its position as the leading branded consumer goods company in the Nordic region.

  • Future growth and value creation from a focused Nordic based BCG company
  • Focus on organic growth as the key long-term value driver
  • Going from a very decentralised model to a more optimised model
  • Leveraging on our substantial local presence, skills and insights