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Visjon og strategi

Vision, values and strategy


Orkla’s vision is “Your friend in everyday life”, a vision that is underpinned by the values “brave”, “trustworthy” and “inspiring”. Orkla's mission is "Improving everyday life with healthier and more enjoyable local brands".

Orkla’s goal is to give its shareholders a long-term return on their investment that well exceeds the average stock market return.


Orkla’s strategy is to strengthen its position as a leading branded consumer goods company with its main markets in the Nordic and Baltic regions.

By leveraging Orkla’s core brand building competency and the Group’s local footprint, Orkla aims to strengthen its position as a leading branded consumer goods company. The primary driver of long-term value creation is organic growth in the branded consumer goods sector. Orkla intends to continue to build on its strong positions in the Nordics and Baltics and selected markets where the Group already has a presence. 

In line with this strategy, priority is given to activities that drive organic growth and improve profitability. Successful innovations are Orkla’s main means of achieving organic growth. Orkla intends to strengthen and utilise the Group’s
local presence and customer and consumer insight. 

The strategy is based on five pillars: (1) Consumers, (2) Customers, (3) People, (4) Operations and (5) Society.