The 2008 'Orkla Awards'
Grand Prize Winner: Pierre Robert Group for taking a well-known old brand name, filling it with new content, and launching a winner brand. Also 'Best Launch of New Brand Innovation'.
These are the categories of the Orkla Innovation and Advertising Awards, held at the Radisson SAS Plaza Hotel i Oslo november 13: Grand Prize Winner 2008 - Best New Launch Advertising Category - Best Advertising for an Established Brand Category - Best Print & Outdoor Advertising Category - Best Use of Internet, PR or Other Media Advertising Category - Best Launch of New Brand Innovation Category - Best Launch of a Line/Brand Extension Innovation Category - Best Relaunch Innovation Category.
Grand Prize Winner 2008
Pierre Robert Group - Pierre Robert
Best New Launch Advertising Category
Stabburet - Nugatti Air - Advertising agency: Try
The nominees were:
- Axellus - Møllers Tyggekapsler - Try
- Procordia Food - Ekströms Smulpaj - Kär & Galen (fd. Althén & Co)
- Lilleborg - Sun Maskinrens - Lowe CPH
- Stabburet - Fersk Stabburet Leverpostei - Try
- Stabburet - Grandiosa Speltpizza - Try
- Sætre - Café Bakeriet - Try
- Krupskaya Confectionary - Vernisage - Iskra (Kiev, Ukraine)
- Bakers - Bakerns Ferske - Try
Best Advertising for an Established Brand Category
Felix Abba Oy - Pizza Friday - Luovia
Nominees:
- Beauvais - Pastella Fresh Pasta - WDP Wibroe Duckert & Partners
- Lilleborg - Solidox Hvite Tenner - Try
- Lilleborg - OMO Powder Ultra Hvitt - Lowe CPH
- Lilleborg - Define Nourishing Silk - Lowe CPH
Best Print & Outdoor Advertising Category
Lilleborg - Define Nourishing Silk - Lowe CPH
Nominees:
- Stabburet - Stabbur - Makrell Omega-3 - Try
- Lilleborg - Sun Hurtigtørrende Glansemiddel - Lowe CPH
Best Use of Internet, PR or Other Media Advertising Category
Beauvais - Glyngøre “Danmarks Bedste Sild” - RelationsPeople
Nominees:
- Spilva - Spilva Soups “Soups in Art” - Leo Burnett Riga
- Stabburet - Stabburet Leverpostei “Smileboks” - Virtual Garden
- Lilleborg - Lypsyl “Valentines” - OMD, VG Nett / Kroma
- Kims Danmark - Kims Minimal “Five Percent” - WDP Wibroe Duckert & Partners
Best Launch of New Brand Innovation Category
Pierre Robert Group - Pierre Robert
Nominees:
- KiMs Norge - KiMs Naturchips
- KåKå AB - Paulúns Bara Bra
Best Launch of a Line/Brand Extension Innovation Category
Bakers - Bakers Naturlig Sunt
Nominees:
- Lilleborg Profesjonell - Jonmaster Pro Allround (KIV Inside)
- Lilleborg - JIF Drain Unblocker
- Nidar - Laban Sure Skrikerunger
- Lilleborg - Define Thickening
Best Relaunch Innovation Category
Sætre - Sætre Bokstavkjeks
Nominees:
- Stabburet - Grandiosa Kjøttdeig & Løk
- Lilleborg - Sun Alt-i-1
- Bakers - Bakerns Ferske