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Grand Prize to Procordia at Orkla Growth Awards 2011

Procordia Grand Prize på Orkla Growth Awards 2011

Procordia Grand Prize på Orkla Growth Awards 2011

Procordia won the Grand Prize for its overall growth programme at this year’s Orkla Growth Awards ceremony at Oslo Plaza on Wednesday November 16. 

Procordia has been awarded this prestigious prize for its efforts to create broad-based growth. The company has achieved growth in nine of the 12 categories in which it is represented, and can report growth in both value and volume.

”This year there was no doubt as to who was to win the Orkla Grand Prize. Procordia has demonstrated true leadership and is a good example of how Orkla Brands’ strategy “From Good to Great” can be translated into action. The jury was inspired by the structural approach adopted by Procordia’s entire organisation to its broad-based growth programme,” relates Torkild Nordberg, Orkla Brands CEO and chair of this year’s jury. .

Please click here to see the Procordia sample film

The Orkla Growth Awards are an annual, internal Orkla competition aimed at highlighting the importance of advertising and innovation in our brand-building activities. This year marked the 12th anniversary of Orkla’s “Oscar Awards”.
The name and contents of the annual Orkla Awards were changed this year to give even more focus to our main responsibility of creating business growth. All activities we do, such as advertising, innovation, promotion and packaging development must, at the end of the day, contribute to creating profitable business growth. By these awards, the jury is therefore recognizing and rewarding the initiatives that deliver significant growth.

All award winners - Please click for samples:

Best New Launch Innovation Category:
Jotun Lady Pure Color
Best Core Business Innovation Category:
Stabburet Grandiosa; Vår Hjemmelagde
Best B2B Innovation Category:
Idun Industri - My Bakery
Best Advertising Category:
MTR Foods Breakfast mixes (Ogilvy)
Best Promotion Category:
Põltsamaa Felix Apple promo
Best Packaging Category:
Chips AB Taffel Midi-bag

All Finalists:
Please click here for images

Best New Launch Innovation Category

  • Pierre Robert Group, Pierre Robert Sport Collection
  • Jotun, Lady Pure Color
  • Orkla Brands Russia, Fluide
  • Stabburet, Nora Hjemmelaget Potetstappe
  • OLW, New Business Channels
  • Felix Abba, Felix Fresh Salads
  • Sætre, Dots Doble Sjoko/Brownie Cookies
  • Winner: Jotun, Lady Pure Color

Best Core Business Innovation Category

  • Beauvais, Den Gamle Fabrik, Cremet
  • Krupskaya, Mishka na Severe
  • Stabburet, Stabburet Pai
  • Pierre Robert Group, Wool Collection
  • Procordia, Grandiosa X-tra Allt Hämtpizza
  • Stabburet, Fun Light (Taste of the year 2011)
  • Stabburet, Grandiosa; Vår Hjemmelagde
  • Põltsamaa Felix Põltsamaa juice relaunch
  • Winner: Stabburet, Grandiosa; Vår Hjemmelagde

Best B2B Innovation Category

  • Lilleborg Profesjonell Renessansen
  • Stabburet Storhusholdning Stabbur-Makrell
  • KåKå, KåKå Business School
  • Idun Industri My Bakery
  • Winner: Idun Industri My Bakery

Best Advertising Category

  • MTR Foods, Breakfast mixes Ogilvy
  • Axellus Finland Nutrilett testimonial Lahtinen & Mantere Saatchi & Saatchi
  • Lilleborg, Blenda Sensitive Lowefriends Cph
  • Stabburet, Nora Hjemmelaget Potetstappe Try
  • Axellus Poland MOLLER’S Tran Closbrothers, Try
  • Stabburet, Originale Pasta Try
  • Jotun , Lady Pure Color Try
  • Winner: MTR Foods, Breakfast mixes Ogilvy

Best Promotion Category

  • KiMs Dk., KiMs Franske Kartofler: Christmas Promo
  • Põltsamaa Felix Põltsamaa Apple promo
  • Lilleborg, Sun Gulltabletten
  • Pierre Robert Group, Pierre Robert: Let’s Dance
  • Nidar Nidar Favoritter: Lag din Favorittbit
  • Abba Seafood, Kalles Kaviar: Äggkuppen
  • KiMs Norge, KiMs: Smaken av din Fredag
  • Procordia, Felix Höstkampanj
  • Winner: Põltsamaa Felix Põltsamaa Apple promo

Best Packaging Category

  • Stabburet, Idun Ketchup relaunch
  • MTR Foods, MTR range redesign
  • Felix Abba, Panda Puddings
  • Axellus Poland Bodymax
  • Chips AB, Finland, Taffel Midi-bag
  • Procordia, Felix Soppa
  • Pierre Robert Group, Pierre Robert Sport Collection
  • Winner: Chips AB, Taffel Midi-bag

The jury consisted of Torkild Nordberg, Jan Ove Rivenes, Atle Vidar Johansen, Paul Jordahl, Arve Heltne, Nils Goller, Robert Sjøborg and Pål Eikeland (one category) and Rune Myrmel (one category).