Important to have a strong food industry in Norway
Eight out of 10 Norwegian consumers consider it important to have a strong food industry in Norway. Over half are willing to pay more for Norwegian-produced food.
As many as 84% of Norwegian consumers think that it is important that we have a strong food industry in Norway, according to a new survey conducted by Kantar TNS on behalf of Orkla. A total of 64% of the respondents replied that they would gladly pay more for foods produced in Norway. Women are more willing to do so than men.
“It’s gratifying to see that consumers attach importance to having Norwegian foods. So do we at Orkla. Around 80% of all the food we sell in Norway is made in this country. Because of this national production, we can meet Norwegian consumers’ wishes and expectations far more effectively than our foreign competitors. Foods produced without palm oil and products with less salt are some examples,” says Orkla President and CEO Peter A. Ruzicka i Orkla.
The survey also shows that around one third of the population thinks that all food in Norway is protected by high customs duties.
“I’m actually glad that that figure is no higher, because the fact is that almost all the food we sell in Norway is exposed to international competition,” Peter Ruzicka says.
The survey was carried out in week 31 among a representative sample of the Norwegian population. In brief, the results show the following:
• 84% of the respondents agree that it is important that we have a strong food industry in Norway (47% agree completely). Women are more in favour of this than men.
• 64% will willingly pay more for foods produced in Norway (22% agree completely). This applies to more women than men.
• 37% think that all food in Norway is protected by high customs duties (10% agree completely). More men than women think this is the case.
Orkla is a leading supplier of branded consumer goods and concept solutions to the grocery, out-of-home and bakery markets in the Nordics, Baltics and selected markets in Central Europe and India. Orkla is listed on the Oslo Stock Exchange and its head office is in Oslo. In 2016, the Group had a turnover of approximately NOK 38 billion, and 18,000 employees at year end.
Arendal, 16 August 2017
Group Director Corporate Communications and Corporate Affairs
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