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The 2008 'Orkla Awards'

Grand Prize Winner: Pierre Robert Group for taking a well-known old brand name, filling it with new content, and launching a winner brand. Also 'Best Launch of New Brand Innovation'.

These are the categories of the Orkla Innovation and Advertising Awards, held at the Radisson SAS Plaza Hotel i Oslo november 13: Grand Prize Winner 2008 - Best New Launch Advertising Category - Best Advertising for an Established Brand Category - Best Print & Outdoor Advertising Category - Best Use of Internet, PR or Other Media Advertising Category - Best Launch of New Brand Innovation Category - Best Launch of a Line/Brand Extension Innovation Category - Best Relaunch Innovation Category.

Grand Prize Winner 2008

Pierre Robert Group - Pierre Robert

Best New Launch Advertising Category

Stabburet - Nugatti Air - Advertising agency: Try
The nominees were:

  • Axellus - Møllers Tyggekapsler - Try
  • Procordia Food - Ekströms Smulpaj - Kär & Galen (fd. Althén & Co)
  • Lilleborg - Sun Maskinrens - Lowe CPH
  • Stabburet - Fersk Stabburet Leverpostei - Try
  • Stabburet - Grandiosa Speltpizza - Try
  • Sætre - Café Bakeriet - Try
  • Krupskaya Confectionary - Vernisage - Iskra (Kiev, Ukraine)
  • Bakers - Bakerns Ferske - Try

Best Advertising for an Established Brand Category

Felix Abba Oy - Pizza Friday - Luovia
Nominees:

  • Beauvais - Pastella Fresh Pasta - WDP Wibroe Duckert & Partners
  • Lilleborg - Solidox Hvite Tenner - Try
  • Lilleborg - OMO Powder Ultra Hvitt - Lowe CPH
  • Lilleborg - Define Nourishing Silk - Lowe CPH

Best Print & Outdoor Advertising Category

Lilleborg - Define Nourishing Silk - Lowe CPH
Nominees:

  • Stabburet - Stabbur - Makrell Omega-3 - Try
  • Lilleborg - Sun Hurtigtørrende Glansemiddel - Lowe CPH

Best Use of Internet, PR or Other Media Advertising Category

Beauvais - Glyngøre “Danmarks Bedste Sild” - RelationsPeople

Nominees:

  • Spilva - Spilva Soups “Soups in Art” - Leo Burnett Riga
  • Stabburet - Stabburet Leverpostei “Smileboks” - Virtual Garden
  • Lilleborg - Lypsyl “Valentines” - OMD, VG Nett / Kroma
  • Kims Danmark - Kims Minimal “Five Percent” - WDP Wibroe Duckert & Partners

Best Launch of New Brand Innovation Category

Pierre Robert Group - Pierre Robert
Nominees:

  • KiMs Norge - KiMs Naturchips
  • KåKå AB - Paulúns Bara Bra

Best Launch of a Line/Brand Extension Innovation Category

Bakers - Bakers Naturlig Sunt

Nominees:

  • Lilleborg Profesjonell - Jonmaster Pro Allround (KIV Inside)
  • Lilleborg - JIF Drain Unblocker
  • Nidar - Laban Sure Skrikerunger
  • Lilleborg - Define Thickening

Best Relaunch Innovation Category

Sætre - Sætre Bokstavkjeks
Nominees:

  • Stabburet - Grandiosa Kjøttdeig & Løk
  • Lilleborg - Sun Alt-i-1
  • Bakers - Bakerns Ferske