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The food industry and health authorities join forces for a healthier diet

Illustration: Stabburet leverpostei

Today Orkla is signing a cooperation agreement with the health authorities aimed at making it easier for consumers to make healthier choices.

Orkla is one of several players who will be working closely with the health authorities to achieve this objective. The parties are meeting today to sign a joint letter of intent to promote a healthier diet for the Norwegian population. President and CEO Peter A. Ruzicka is signing the letter on behalf of Orkla.

“We have shown society at large that Norwegian authorities and the Norwegian food industry can join forces to address an important issue. Our shared ambitions are high and I can say with certainty that Orkla will do its part,” says Stein Erik Hagen, Chairman of Orkla’s Board of Directors.

Through the agreement, the parties commit to reducing the content of salt, added sugar and saturated fat in key food product categories. Developing new products that will make it easier for consumers to make healthy choices and increasing awareness of health and dietary issues are also major objectives.

“Orkla has already made a significant contribution by reducing sugar, salt and saturated fat in its products, increasing its use of the Keyhole healthy food label and avoiding marketing to children. As a shareholder I am naturally pleased and proud of what we have achieved, while I also want to focus on our further activities in this area,” Stein Erik Hagen says.

Facts about the Working Group for food businesses

  • The Minister of Health and Care Services’ working group for food businesses consists of actors from the food and drink industry and the retail sector. 
  • Orkla is one of the participants, along with others including Food Drink Norway (NHO Mat og Drikke), TINE, Nortura, Nestlé, Mills, NorgesGruppen, Coop and Rema 1000.
  • The working group for food businesses is chaired by the Minister and convenes once or twice a year.
  • The first meeting was held in June 2014.
  • The goal is to agree on specific measures aimed at improving the population’s diet in accordance with dietary recommendations, WHO goals and the Directorate of Health’s recommendations on reducing salt, sugar and saturated fat.