More fibre and whole grain
Researchers at Sweden’s Lund University have been looking at the effect that “anti-inflammatory” foods have on healthy individuals. A diet rich in antioxidants and whole grain products proves to have a cholesterol-reducing effect, lower the blood pressure and reduce the risk of blood clots. Orkla Brands has helped to finance this study.
In 2010, a healthier variant of Stabburet’s Grandiosa pizza was introduced by replacing the light base with a whole grain base that also contains less fat and salt. Nora Juice has launched a smoothie made exclusively of fruit and berries – without added sugar or sweeteners. The juice is reported to have health-promoting qualities. The fat used to make KiMs and OLW potato chips has been replaced with sunflower seed oil, bringing about a 70 per cent reduction in saturated fat. Bakers and Idun now offer yoghurts with less sugar, ketchup with less sugar and salt and several types of bread with a higher fibre content. Orkla Brands believes in the healthy segment, and predicts that more fibre and whole grain will replace other options in the near future.