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A sustainable consumer goods company:

Packaging development at Lilleborg

Jiff refill spray and Comfort refill

Lilleborg aims to launch products that are optimal for the entire value chain.

Environmental gain is important when Lilleborg develops new packaging. All packaging must have optimal weight and design. That does not necessarily mean that there must be as little packaging as possible, as this could result in damage and wastage, which in turn can have highly negative environmental consequences.

“In optimising packaging, account must be taken of several factors, such as production efficiency, transport efficiency and storage, and minimisation of air on the pallet, while also offering practical packages for store distribution. This requires several rounds of testing and close collaboration with a variety of stakeholders. The result is often a significant financial and environmental gain,” emphasises Merete Nes, Packaging Developer at Lilleborg.


As far as possible, Lilleborg uses recycled and recyclable packaging. By providing clear information and labelling on packaging, the company also seeks to encourage consumers to sort and dispose of used packaging in an appropriate manner.

As a member of the Green Dot recycling system, Lilleborg has labelled its products with this logo. The fee paid by Green Dot members is intended to finance recycling schemes and the collection and recycling of different types of packaging.

Packaging improvements in 2012

In 2012, Lilleborg improved its packaging in several ways that generated positive environmental effects since fewer pallets were required and thus less transport.

  • Comfort refill:

The number of refill bags in each distribution carton was increased from 8 to 10. That means 96 more refill bags per pallet = 160 fewer pallets in 2012.

  • Jif Mop Start-up Package:

Less cardboard and plastic are now used in the product packaging. There is also less air in the packaging, which increases transport efficiency at every stage. The number of units per pallet has been doubled = 1460 fewer pallets in 2012.

  • Jif Refill Spray:

A minor change was made in the height of Jif Refill products, making it possible to add another layer of products on each pallet = 191 fewer pallets in 2012.