Orkla’s ambition is to help promote a healthier diet among the population at large. In 2015, the Group devoted substantial efforts to making Orkla’s popular favourites healthier and developing new products that make it easier to choose a balanced diet.
Close to one third of the global population is now overweight, and lifestyle-related diseases are spreading. Tackling the world’s health challenges necessitates dialogue and concerted efforts by the food industry, the retail sector, specialised experts and public authorities. Good health is our shared responsibility.
We at Orkla are committed to shouldering our share of responsibility and promoting better public health. By developing healthier variants of the products that consumers eat and drink every day, we can help to improve people’s diet. We can inspire consumers to make healthy choices by developing new tasty, healthy foods. By providing clear, easily understandable information on products’ nutritional content, we make it easier to choose a balanced diet. In 2014, we drew up goals for our health and nutrition eff orts up to 2020 that will appl to all Orkla’s food companies.
Our four priority areas:
- Healthier innovations
- Responsible marketing
- Clear product labelling
- Physical activity