When developing new products, one of our aims is to give the consumers more options within our existing product categories. We devote particular attention to:
The fat and sugar content of products containing these ingredients will be reduced to the extent taste and commercial considerations allow. In a majority of categories high in sugar, there are alternatives with reduced sugar content.
Fat / fat composition
Orkla’s current and new products will have a favourable fat composition, insofar as taste and commercial considerations allow. In a wide range of products, almost 10,000 tons of palm oil high in saturated fat have been replaced so far with rapeseed/sunflower oil high in unsaturated fat.
Excessively high levels of salt in products should be avoided. When salt is necessary to enhance taste, it will be replaced by other ingredients that compensate for the role of salt. For instance:
- The salt content in a number of products under the Pizza Grandiosa brand in Norway has been reduced to levels well below the criteria specified for the keyhole labelling scheme.
- Significant reductions in the salt content of ready meals in Sweden have been achieved in the last six years.
- Many crisp products and breads currently meet the UK Department of Health’s maximum criteria.
Use of ingredients that are high in fibre should be considered where relevant. Examples are pizza, pie, pasta, bread and biscuits with whole grain flour.
Fruit and vegetables
Wherever possible, Orkla will encourage more consumption of fruit and vegetables through its own products and by implementing other measures, if appropriate. Many of our ready meals contain a large amount of vegetables.