In 2012, Orkla took major, decisive steps towards becoming a pure branded consumer goods company with focus on the Nordic markets. Even while making comprehensive structural changes, we delivered satisfactory results.
Message from the CEO.pdf 80.66 kB
In the autumn of 2011, Orkla announced the adoption of a new strategic direction for the Group, whereby it will concentrate its resources on its branded consumer goods operations and gradually develop into an increasingly pure play branded goods company with its base in the Nordic region. In 2012, the Board of Directors has focused on operationalising this strategy, and has implemented a number of important structural changes to this end.
Orkla Branded Consumer Goods consist of five business areas: Orkla Home & Personal, Orkla Confectionery & Snacks, Orkla Foods, Orkla International og Orkla Food Ingredients. Orkla's other businesses consist of Jotun, Sapa (part of future JV), Sapa Heat Transfer, Hydro Power and Orkla Eiendom (Real Estate).