2013 has been a year of changes. Following the Board of Directors’ decision in the autumn of 2011 to focus on Orkla’s branded consumer goods business, work on creating a more pure-play, competitive company is now well under way. Orkla’s new logo and visual identity, which we presented in the autumn of 2013, is a visible expression of Orkla’s new direction.
Message from the CEO.pdf 121.26 kB
The general strategy of transforming Orkla into a Nordic-based branded consumer goods group remains unchanged. The Board of Directors worked on organising and strengthening the branded consumer goods business throughout 2013. In total, more than NOK 6 billion was invested in new branded consumer goods companies in 2013.
Report of the Board of Directors.pdf 716.20 kB
Orkla’s branded consumer goods business consists of a portfolio of well-known brands and concept solutions, most of which hold number one or number two positions in their respective categories. Orkla is also a major supplier to the European bakery market.
The Branded Consumer Goods area comprises five business areas: Orkla Foods, Orkla Confectionery & Snacks, Orkla Home & Personal, Orkla International and Orkla Food Ingredients.
Orkla’s other businesses consist of Gränges, Hydro Power and shares and financial assets, in addition to its investments in Sapa (JV) (50% ownership interest) and Jotun (42.5% ownership interest).