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Goals

Orkla Brands will deve­lop, manufacture and market branded con­sumer goods and con­cepts that have the poten­tial to achieve strong mar­ket posit­ions.

Orkla Brands will be the lead­ing player in selected markets and cate­gories.

Orkla Brands will achieve under­lying volume growth.

 
Strategy

Orkla Brands bases its strategy and organi­sational structure on a multi-local model, where res­pons­ibility for value creation and decision-making rests with each indi­vidual company.

Substantial resources are invested in efforts to understand consumers’ diverse needs. The pace of inno­vation will be step­ped up, adver­tising will be target­ed more effec­tively and product design will be more appea­ling.

Orkla Brands will also have an efficient goods supply chain. Orkla Brands will exploit interes­ting com­mercial oppor­tunities where its existing business systems and/or compe­tencies can give it a compe­titive edge.

 

 
Goals

Sapa will strengthen its positions in Europe and the USA and actively expand in Asia and other growth markets.

The company will generate annual growth of 10 % through a combination of organic growth and acquisitions­.

To underpin its efforts to create value for its customers, Sapa will set individual targets for each segment for sales growth, profit per­for­mance and use of capital.

 
Strategy

Through customer orien­tation, innovation and business knowledge, Sapa will be cost-effective and its custo­mers’ partner of choice. The company will achieve profit­able growth by deve­loping new areas of appli­cation for its products in close co­operation with its customers.

Sapa will ensure growth through geo­graphical expansion, efforts to streng­then its market shares in growth markets and appli­cation of best prac­tices throug­hout the value chain.

Continuous strong focus on cost and capital effectiv­eness keeps Sapa com­petitive. Good org­anic growth will be combined with strategic acqui­sitions that further streng­then Sapa’s market positions.

 

 
Goals

Elkem’s primary goals are customer satis­fac­tion, continuous­ im­prove­ment and growth.

Borregaard will further develop its biorefinery concept while generating new growth through innovation in the com­pany’s current oper­ations.

Orkla Materials will maintain the highest possible Environment, Health and Safety standards.

 
Strategy

Both Elkem and Borre­gaard will invest in the development and appli­cation of tech­nology and business systems that generate con­tinuous process and cost improve­ments.

Commercialisation and renewal of the innovation portfolio will simul­tane­ously contri­bute to increased product spec­ial­isation and streng­thened market positions by continu­ously orienting the product port­folio towards products that are tailored to special customer needs.

In Elkem, signi­ficant resources are allo­cated to research and devel­opment, for example for Elkem Solar, while Borre­gaard seeks to create new growth in fields such as bio­based chemi­cals and materials.

  REC

Jotun

 
Goals and strategy

Orkla Associates com­prises investments in companies where full owner­ship is not desir­able or is not possible, and mainly con­sists of Orkla’s invest­ments in REC ASA and Jotun AS. In both these invest­ments, Orkla has an owner­ship interest of approx­imately 40 %.

Orkla is repre­sented on the board of both REC and Jotun with three and two repre­sentatives respec­tively.

The contri­bution to the Group’s profit from these companies is presented in Orkla’s financial state­ments on the line for “Profit from associates”.

Orkla ASA

Orkla Finans

 
Goals

Orkla Financial Invest­ments will maxi­mise the long-term return on invested capital.

The business area will also contribute to pro­viding the Group with industrial options.

 
Strategy

The strategy of this business area is to identify and invest in value-creating assets, primarily shares and real estate. These invest­ments will be made within the geo­graphical areas in which Orkla has industrial operations.

The shareholdings in the Share Portfolio will be selected with a view to supporting the Orkla Group’s industrial development.

Orkla Finans will also be a leading provider of investment services for institutional and private investors.

Orkla Eiendom­ is to carry out extensive property development.

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