Customers and consumers
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Orkla creates value through its companies' ability to offer products that satisfy market demand. A Group that supplies such diverse products as branded consumer goods, aluminium solutions and materials must necessarily understand the preferences and needs of all customers, large and small. We engage in dialogue with our customers through consumer surveys, market analyses, consumer services and other types of customer contact. This enables us to develop products that create value for society, are preferred by consumers and win market shares.
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Orkla's branded consumer goods business operates in 18 countries in Europe and Asia, while the aluminium, energy and materials companies operate on a global, industrial market. Regardless of sector or geographical market, Orkla companies base their activities on products and solutions that offer relevant advantages and are safe for health and the environment.
In 2008, Orkla Brands continued to focus on health and nutrition and made further improvements in the field of food and product safety. At the same time, all the business areas continued to concentrate on customer-driven innovation and on developing products and solutions that improve profitability, both for themselves and for their customers.