The business area bases its strategy and organisation on a multi-local model, where responsibility for value creation and decision-making lies at the local level with the individual companies.
The Nordic region is Orkla Brands' domestic market, besides which the business area has established strong market positions in parts of Central and Eastern Europe, Russia and India. At the end of 2007, Orkla Brands employed a workforce equivalent to 15,001 man-years and had 85 production facilities in 15 countries.
Orkla Foods Nordic
Orkla Foods Nordic holds number one and number two positions in most of its target areas.
Orkla Foods Nordic comprises Stabburet and Bakers (Norway), Procordia Food and Abba Seafood (Sweden), Beauvais (Denmark), Panda and Felix Abba (Finland), Pöltsamaa Felix (Estonia), Spilva (Latvia) and Suslavicius-Felix (Lithuania).
Orkla Brands Nordic
Orkla Brands Nordic comprises branded cleaning and personal care products, hygiene, snacks, confectionery, biscuits, textiles, dietary supplements and health products and holds number one positions in most of its target areas.
Orkla Brands Nordic comprises Lilleborg, Lilleborg Profesjonell, Pierre Robert (previously LaMote), KiMs, Chips, Sætre, Göteborgs Kex, Axellus, and Nidar.
Orkla Brands International
Orkla Brands International has strong market positions in Russia, Balticum, Czech Republic, Austria, Poland, Romania, and India.
Orkla Brands International comprises SladCo and Krupskaya (Russia), Kotlin and Elbro (Poland), Felix Austria (Austria), Orkla Foods Romania and MTR Foods (India).
Orkla Food Ingredients
Orkla Food Ingredients is the leading developer, manufacturer, marketer and distributor of bakery ingredients in the Nordic region. Orkla Food Ingredients aims to grow in Central and Eastern Europe.
Orkla Food Ingredients comprises KåKå, Odence Marcipan, Credin Bageripartner, Credin Group, Dragsbæk Group and MiNordija.
Focus in 2008
- Implement an improvement programme to return Orkla Brands to a positive profit trend in the course of 2008
- Achieve underlying volume growth by means of more powerful innovations, more effectively targeted advertising and more appealing product design
- Further develop the competence of the entire organisation