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Orkla Brands

Orkla Brands is a leading supplier of branded consumer goods and concept solutions, primarily to the Nordic grocery and catering sectors. The business mainly holds no. 1 and no. 2 positions in its categories, in which most of the branded goods are proprietary and have been on the market for many years.

Orkla Brands also holds strong local positions in Russia and India, in addition to being an important supplier of ingredients to the European bakery market. The business area consists of four units: Orkla Foods Nordic, Orkla Brands Nordic, Orkla Brands International and Orkla Food Ingredients.

Orkla Foods Nordic

Orkla Foods Nordic primarily consists of the following food and beverage businesses in the Nordic region and the Baltic States: Stabburet and Bakers in Norway, Procordia Food and Abba Seafood in Sweden, Beauvais in Denmark and Orkla Foods Fenno-Baltic in Finland and the Baltic States.

Orkla Brands Nordic

Orkla Brands Nordic consists of Lilleborg (detergents and personal care products), Lilleborg Profesjonell (total supplier of hygiene and cleaning solutions to the professional market), Axellus (dietary supplements and health products), Chips Group (snacks), Göteborgs / Sætre (biscuits), Nidar (chocolate and confectionery) and the Pierre Robert Group (textiles).

The Nordic countries are Orkla Brands Nordic's main market. The business unit holds strong No. 1 positions in Norway across all segments, and several of the companies possess solid market positions in Sweden, Denmark and Finland.

Orkla Brands International

As from 2009 Orkla Brands International comprises SladCo and Krupskaya (Russia/chocolate and biscuits), Felix Austria (Austria/ketchup and sauces) and MTR Foods (India/food products).

Orkla Food Ingredients

Orkla Food Ingredients is currently market leader for baking ingredients in the Nordic region. The business unit has a decentralised management structure and consists of 29 companies in 15 countries. The industry is fragmented, and Orkla Food Ingredients is now one of the five leading players in Europe.

Bakeries and the bakery industry are the largest customer segments, but the grocery trade and the catering industry are also important customers. Through acquisitions in Sweden and Denmark, Idun has also established a position as a Nordic market leader for ice cream ingredients for ice cream bars.

Orkla Food Ingredients' main product categories are margarine products (Dragsbæk), marzipan (Odense Marcipan), bread improvers and mixes (Credin) and yeast (Jästbolaget). The largest sales and distribution companies are KåKå in Sweden, Idun Industri in Norway and Credin bageripartner in Denmark.

Results for 2008

All four business units reported underlying1 growth in profit in 2008. This was largely due to price increases to meet market driven cost increases, and to the continuous focus on improvements throughout the value chain. However, the improved results must be seen in the light of poor performance in 2007, which reflected rising input costs that were not adequately offset by higher prices. The innovation programme has also been an important factor for profit performance, but too few large nnovations were achieved in 2008. There will be an internal focus on stepping up the pace of innovation in 2009.


Last modified: 12.05.2009
 
 

Orkla Brands reports

4th quarter 2009
3rd quarter 2009
2nd quarter 2009 
1st quarter 2009 
Annual report 2008 
EHS report 2008 
Sustainability Report 2008

 


Orkla Bulletinet


The multi-local model at Orkla Brands

Orkla Brands accounted for 36 % of Orkla's total sales and 61 % of EBITA1 in 2008. The business area has 69 operational companies in 18 countries and bases its activities on a multi-local model. Read more in Orkla's Annual report 2008.

Strong branded goods

Orkla Brands' strategy is based on a multi-local model in which responsibility for value creation lies in the individual companies. Supported by deep insight into customer and consumer needs, the companies deliver strong branded consumer goods. Read more in Orkla's Annual report 2008.

Good health contingent on a good psychosocial work environment

A good psychosocial work environment is key to preventing sickness absence. The occupational health service at Orkla Brands Nordic has been focusing on this issue for many years. Read more in Orkla's EHS-report 2008.

System development at Orkla Brands

In 2008 Orkla Brands developed a new system for approving and monitoring suppliers with respect to food safety. Read more in Orkla's Sustainability report 2008.

 

Orkla Brands

 

 

Facts

  • Consists of four business units: Orkla Foods Nordic, Orkla Brands Nordic,
    Orkla Food Ingredients og Orkla Brands International.
  • The Nordic region is Orkla Brands' domestic market; has established strong market positions in parts of Central and Eastern Europe, Russia and India.

 

Key personnel

 

 

Websites

Orkla Brands' web site

 

Orkla Foods Nordic

 

Orkla Brands Nordic

 

Orkla Food Ingredients

 

Orkla Brands International


Orkla Brands - addresses

For questions and addresses regarding Orkla Brands, please contact the specific company. You will find the contact information for each unit to the right.

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Press contacts

Orkla Brands does not have a common communications department for the entire business area. Each of the main businesses has its own, as shown in the list below.

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Globally

     An overview of the countries where Orkla operates or has sales offices. Read more