Orkla Confectionery & Snacks’ turnover accounts for 17% of Orkla’s total operating revenues from its Branded Consumer Goods business.
Orkla Confectionery & Snacks is market leader in the confectionery, biscuits and snacks categories, offering wellknown local brands and tastes that delight consumers in the Nordic and Baltic regions. A total of 94% of the business area’s turnover is generated in the Nordic and Baltic markets. Norway is its largest single market.
Orkla Confectionery & Snacks further strengthened its position in Norway in 2016 through its pick-and-mix sweets agreement with the Coop grocery chain. In 2016, Orkla Confectionery & Snacks consolidated its market position with launches of chocolate products in Denmark and crispbread products in Norway. Additionally, its market position in Estonia was further strengthened by a number of jubilee launches to mark the 210th anniversary of Orkla’s oldest brand, Kalev. The distribution agreement with PepsiCo also entered into effect in 2016. Under the agreement, Orkla Confectionery & Snacks is responsible for the sale of Lay’s snack foods in Norway, Sweden and Finland.
Source: Orkla ASA Annual Report 2016