KiMs Brand and Private Label Products
We want to develop brands and products which create joy and which the consumers choose, when they are in the mood for snacking. We want our brands to stand tall in the eyes of the consumer – an ambitious yet attainable goal.
In Denmark today, the KiMs brand has a market share of approximately 35% (crisps, snacks and nuts), approximately four times higher than our closest competitor. 15 out of the 20 best-selling crisps and snacks in the home market are KiMs branded.