Orkla Brands is considering selling Norway's leading bakery company, Bakers. A sale process is now being initiated, with a view to having a new owner in place by the end of the first half of 2011.
Bakers has undergone significant restructuring in the past few years and is now a highly competitive company.
"Bakery goods must be fresh each day, which requires a different type of business and distribution system than for other grocery products. In this respect, Bakers differs from our other branded goods operations," says Torkild Nordberg, CEO of Orkla Brands.
best known products include breads like Bakers Naturlig Sunt, Bakern's Ferske, Birkebeinerbrød and Ingers SuperRug.
Bakers, which has been owned by Orkla since 1991, makes daily deliveries of bread, cakes and other bakery goods to grocery stores, petrol stations, kiosks and other customers. Its
Bakers is part of Orkla Foods Nordic, which is a business unit of Orkla Brands.
For more information, please contact:
Håkon Mageli, Director Corporate Affairs, Orkla Brands
Mobile: +47 928 45 828