Vision, values and strategy

Orkla’s vision is “Your friend in everyday life”, a vision that is underpinned by the values “brave”, “trustworthy” and “inspiring”. Orkla’s mission is “Improving everyday life with healthier and more enjoyable local brands”.


Orkla’s strategy is to strengthen its position as the leading branded consumer goods company in the Nordic and Baltic regions and selected other markets. Through closer cross-group collaboration, as “One Orkla”, Orkla will improve its long-term competitiveness, while continuing to build on its local presence.

Activities that drive organic growth and contribute to improved profitability will be prioritised in accordance with the Group’s strategy and financial goals.

Growth drivers, financial targets and outlook

The primary driver of long-term value creation is organic growth for local brands

  • Orkla will leverage its unique local insight and connections to stand out significantly from its competitors
  • Growth will be generated in part by an ambitious innovation programme based on the Group’s unique local customer and consumer insight.
  • A growing number of new products will be launched across Orkla’s markets and business areas through increased collaboration as “One Orkla”.
  • Measures to further develop and reinforce customer relations, with the shared objective of profitable growth, will be given priority.
  • Orkla’s international presence will provide a strong foundation for a more targeted focus on exports.

Improved profitability through more efficient operations throughout the value chain

  • The Group will exploit economies of scale and extract cross-group synergies more effectively by collaborating more closely as “One Orkla”.
  • Extract synergies from integration of acquisitions.
  • Production will be concentrated on fewer, but larger production units, thereby freeing up resources for innovation, growth and competence-building.
  • Measures have been implemented to simplify the organizational structure, centralise accounting and IT, and reduce the SG&A of the Group

Acquisitions in the Branded Consumer Goods business

  • In addition to organic growth, acquisitions will help to strengthen Orkla’s position as the leading branded consumer goods company in its home markets.
  • Through M&A Orkla will strengthen its position in selected geographies, channels or niches where we can take leading positions based on the Group core competencies.

Clear strategy for capital allocation

  • Orkla is in the final stages of a transformation from an industrial conglomerate to a leading branded consumer goods company. Orkla continues to reduce its exposure outside the Branded
  • Consumer Goods business. Its foremost priority is to transfer excess capital to acquisitions in Branded Consumer Goods. Alternatively, an extraordinary dividend or share buy-backs will be considered.

The Board of Directors has proposed a dividend policy that entails maintaining a stable dividend of at least NOK 2.50 per share.

The Group’s goal is to remain an “investment grade” company. Its target is therefore to ensure that its net interest-bearing liabilities/EBITDA ratio does not exceed 2.5-3.0 over time.

Orkla - Your friend in everyday life

Orkla’s new vision is “Your friend in everyday life”, a vision that is underpinned by the values “brave”, “trustworthy” and “inspiring”.

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Financial targets

  • Deliver organic growth at least in line with market growth
  • Target annual adj. EBIT growth of 6-9%* in BCG
    *Including add-ons, excluding currency effects and large acquisitions and divestments


In the markets in which Orkla has a presence, growth is expected to remain moderate in the years ahead, with some variation from market to market.

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Financial risk, risk management and internal control

Disclosure of Orkla’s financial risks within the business areas, and the management of these risks.

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