Source: Orkla’s 3rd quarter 2018 report.
Orkla continues to face strong competition from international brands and the retail trade’s private labels.
However, there is also a shift on the part of consumers, where local players are gaining ground at the expense of major global branded consumer goods. With over 300 local brands and a strong local focus on innovations, Orkla is well positioned for this shift. Furthermore, a channel shift is taking place with consumers moving away from traditional channels in many product categories. Orkla is addressing this change in a variety of ways, including intensifying its focus on ensuring a presence in new channels outside the traditional grocery retail sector and on making strategic acquisitions that offer access to potential customers in other channels.