Be your own pizza service

Norwegians love pizza. Stabburet is now challenging home delivery pizza businesses all over the country by offering a large take-away pizza that you bake yourself at home. And the result will always be piping hot. 

2012-09-13

Norwegians love pizzas and enjoy them as everyday fare, on weekends when they want to relax with a tasty meal, or where they’re in a hurry and need something simple, quick and filling.

“We’ve been working on developing our new pizza for a long time. With Take Away by Big One, there is now a pizza in the frozen food counter that is as big, and as good, as the pizzas that you order. It has a really light base, a good crust and generous toppings. Naturally, it comes with a sour cream dressing, just as people want when they order take away,” says Kjetil Andresen, Stabburet Product Manager .

Take Away by Big One is sold in authentic, take-away boxes, and is baked and ready to eat in twelve minutes. The big pizzas are produced in a new baking line at Stranda, and extra time is allowed for the rising process. This new method ensures a light, fluffy crust exactly like the kind you’re served in a restaurant.

Take Away by Big One comes in two varieties: Meat Lover, consisting of juicy beef, meatballs, bacon and onion, and Dream Team, which is topped with large chunks of ham and flavourful pepperoni.

“Baking the take-away pizza in your own home guarantees you a piping hot pizza. That’s not always the case when you order take-away and might have to wait a long time for delivery,” Andresen points out.

The Big One brand was introduced in the 1990s and is Stabburet’s answer to American deep pan pizza. Today, Big One has a market share of around 25%, and a total of 8.2 million pizzas are produced every year. Big One is produced in the same factory as Grandiosa and Originale pizzas.