At Orkla we want to help make consumption more sustainable. A campaign is now underway by Pierre Robert and others in the Norwegian fashion industry to invigorate recycling and reuse.
Through the Textile Campaign (Tekstilaksjonen) in Norway, Pierre Robert seeks to promote cooperation, share experiences and inspire others to create a more sustainable textile industry and greener consumption.
“We want to make it easy to make good, environmentally friendly choices in everyday life,” says Margrethe Vikanes, who is in charge of sustainability issues for the Pierre Robert Group. “We’re now kicking off the 2018 Textile Campaign, where we in the fashion industry join forces with environmental organisations to highlight textile recycling and reuse.”
Throughout the week, the fashion and interior industries in Norway will help boost enthusiasm for, and knowledge of, textile reuse and recycling. A breakfast seminar and debate session will set things in motion, with a variety of activities to follow.
“It’s extra fun having the influencers Maria Stavang (@piateed) and Radical Broccoli (@radicalbroccoli) join us,” says Margrethe. “They will be active on Facebook and Instagram, rallying and inspiring people towards greener consumption.”
For Pierre Robert, recycling of textiles and cooperating with Fretex are especially important.
“We are planning activities on our social media to stir interest and perhaps inspire people,” says Margrethe. “For example, a video made by Tise shows a summer dress being styled with wool to demonstrate how the same clothing is wearable over several seasons. We also share tips for reusing textiles and show our recycling film with Fretex.”
“Eighteen companies and organisations are working together on the Textile Campaign because we believe we can achieve more together than independently. The goal is to promote cooperation, share experiences and inspire one another to create a more sustainable industry and more sustainable consumption,” says Margrethe.
In addition to Pierre Robert, the organisers of Norway’s Textile Campaign 2018 are the Norwegian Society for the Conservation of Nature, Eco-Agents, H&M, Lindex, Bergans of Norway, Cubus, BikBok, Dressmann, Days Like This, Wow, KappAhl, Kid, Virke, Fretex Norway, Uff, Repairable and Fjong.