As from 2018, Danish consumers can easily buy plant-based mince as an alternative to minced meat.
All 600 stores in the Danish Supermarked chain sell Naturli’ Hakket from Orkla. The product is made entirely of plant-based ingredients such as wheat, soy, beets, coconut oil, almonds, tomatoes and mushrooms, which provide the same structure, protein content, colour and taste as ordinary minced meat. The price of Naturli’ Hakket is comparable to that of traditional minced meat, the product can be used for the same purposes, and it is widely available to the general public through Dansk Supermarked’s distribution system. When the launch was announced to the market, the Danish Vegetarian Association proclaimed to Danish media that it was a “global sensation”.