Making food from scratch does not always mean that it is environmentally friendly, as was shown in an analysis Orkla carried out in collaboration with the RISE Research Institute of Sweden.
Through a life-cycle assessment of TORO tomato soup, we compared the environmental impact of the product with the environmental effects of making tomato soup from tinned tomatoes. The analysis shows that the environmental impact of TORO tomato soup is around 80% lower. Given the six million soup packets sold each year, this means an annual reduction in CO2 emissions of around 600 tonnes. The main reason why TORO tomato soup is more environmentally friendly is that the tomatoes used to make the soup are dried close to where they are grown, eliminating the need to transport large quantities of water.