Vegetarian and vegan are a strong trend, and a growing number of consumers want to eat plant-based food.
McDonald’s Food Team has partnered with Anamma, an Orkla Foods Sverige brand, to develop an entirely new vegan burger for McDonald’s menu. The burger, which is produced in Sweden, is already a success in Finland, where it was test-launched in a limited number of restaurants in the autumn of 2017. In late December, McVegan was widely launched on McDonald’s menu in both Sweden and Finland. The partnership with McDonald’s is long-term and offers a multitude of opportunities to develop more new dishes and tastes.