MTR Foods Pvt. Ltd., the pioneer of packaged foods in India, has been listed as the Most Attractive Brand of India in the category of Fast Moving Foods in India’s Most Attractive Brands – 2015 Report by TRA.
MTR Foods Pvt. Ltd., the pioneer of packaged foods in India, has been listed as Most Attractive Brand of India in the category of Fast Moving Foods in India’s Most Attractive Brands – 2015 Report by TRA. Brand MTR Foods has also been acknowledged as the second Most Trusted Brand of India in the category of Fast Moving Foods in ‘The Brand Trust Report – India Study 2015’ by TRA.
Both of these reports have been conducted and compiled by TRA (formerly Trust Research Advisory) – India’s foremost data insights company which is dedicated to understanding, simplifying and researching aspects that makes the intangibles of brands more measureable. TRA has been publishing India’s Most Trusted Brands in The Brand Trust Report for the last five years consecutively & India’s Most Attractive Brands for two years.
Getting listed in ‘The Brand Trust Report’ and ‘India’s Most Attractive Brands Report’, studies is closely related to marketing and branding actions of the brand in a given year.
Sanjay Sharma, CEO, MTR Foods said, “It is a privilege to be recognized amongst India’s most trusted brands as well as India’s most attractive brands. This is a testament to our commitment to our consumers to provide them superior quality authentic Indian Food and delight our consumers at every step. To be looked upon as a trustworthy brand is a very special attribute and we look forward to winning more such accolades in the future.”
About MTR Foods:
With a 90 year old history of serving authentic Indian Food to Indians, MTR Foods stands tall as an Indian heritage brand. A popular household name today, MTR Foods is synonymous with delicious Indian food in an easy-to-use packaged format.
With a diverse portfolio including breakfast, lunch and dinner, snacks and desserts that cover every meal occasion, MTR unifies India tastefully – making the homemaker the ‘hero’. Blending authentic Indian flavours in modern formats, MTR Foods keeps abreast with the evolving tastes of India. Culinary secrets that have been protected and handed down over the generations are evolved into truly authentic recipes from their region of origin and packaged in innovative and convenient formats.
The journey to being India’s premier, processed food company has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR product always embodies the tradition of unmatched taste and quality. The MTR of today is your friend in the kitchen and promises to help you serve the authentic taste of India to your family.
MTR adheres to the most stringent quality standards, from sourcing ingredients to processing and packing. We are ISO 22000 and HACCP certified.
MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla
For more information please visit
www.dishcovery.in for recipes of authentic vegetarian Indian cuisine from across India.
Hill + Knowlton Strategies