Lilleborg aims to launch products that are optimal for the entire value chain.
Environmental gain is important when Lilleborg develops new packaging. All packaging must have optimal weight and design. That does not necessarily mean that there must be as little packaging as possible, as this could result in damage and wastage, which in turn can have highly negative environmental consequences.
“In optimising packaging, account must be taken of several factors, such as production efficiency, transport efficiency and storage, and minimisation of air on the pallet, while also offering practical packages for store distribution. This requires several rounds of testing and close collaboration with a variety of stakeholders. The result is often a significant financial and environmental gain,” emphasises Merete Nes, Packaging Developer at Lilleborg.
As far as possible, Lilleborg uses recycled and recyclable packaging. By providing clear information and labelling on packaging, the company also seeks to encourage consumers to sort and dispose of used packaging in an appropriate manner.
As a member of the Green Dot recycling system, Lilleborg has labelled its products with this logo. The fee paid by Green Dot members is intended to finance recycling schemes and the collection and recycling of different types of packaging.