As part of its sustainability strategy, Pierre Robert has introduced country-of-origin marking across its entire clothing range, and will also label all Merino-wool garments with animal welfare information.
“We will now include information on the country of manufacture on all our products. Since the Pierre Robert Group does not have its own factories, production is undertaken by carefully selected suppliers abroad. Although the majority of our products are manufactured in China, we also source from Turkey, Italy and Portugal,” says Jeanette Hauan Fladby, Managing Director of the Pierre Robert Group.
Norwegian law does not require garments to specify where they have been produced.
“Nevertheless, we want consumers to know where the garments they purchase are made, and to feel reassured that our products are manufactured under socially responsible conditions,” continues Fladby. The Pierre Robert Group sets strict ethical requirements for its suppliers in relation to matters such as workplace safety, working hours, wage adjustment, the environment and the use of chemicals, and trade union rights. Child labour is not permitted. The group’s requirements are monitored by means of announced and unannounced inspections by the Pierre Robert Group and visits by independent inspectors. To date, no serious breaches of the Pierre Robert Group’s ethical guidelines have been discovered.
Animal welfare on the agenda
The Pierre Robert Group’s ethical guidelines include rules on good animal welfare. These relate, for example, to the operation of farms, animal transportation, safety, sustainability and general welfare. Mulesing is a painful procedure carried out on Merino sheep in Australia to prevent fly larvae from nesting in the animal’s wool. Pierre Robert is strongly opposed to mulesing, and purchases only certified non-mulesed Merino wool. However, since this can be difficult to source, most of Pierre Robert’s wool comes from South Africa.
“Wool is a fantastic natural material with unique properties, but we do not want animals to suffer to meet our needs. Responsible sheep husbandry is important to us, and we see a need to provide consumers with better information on our animal welfare policy. Accordingly, all of our new Merino-wool garments will be marked as being produced from ‘non-mulesed wool’, as well as with the country of production and source country of the wool,” says Fladby.
Press contact: Communication manager – Bettina Johnsen: 48 60 89 34 – email@example.com