Orkla Confectionery & Snacks Norge aims to eliminate 21 tonnes of salt from its snacks and biscuits by 2018.
It is particularly important to cut down on salt in products that are eaten by children. In 2017, therefore, the company devoted substantial effort to reducing the salt in Bokstavkjeks (alphabet cookies) (40% less salt) and Tom & Jerry biscuits (50% less salt). As from January 2018, there will also be 30% less salt in KiMs Elias snacks. Since 2015, a total of approximately 70 tonnes of salt have been eliminated from Orkla’s Norwegian products, and we are close to achieving our goal of a reduction of 80 tonnes by the end of 2018.