Stabburet AS has entered into an agreement to buy 100 per cent of the shares in Dagens AS, which owns a factory for the small-scale production of pizza.
Dagens was established in 2004, and has 22 employees. The company’s operations are located in Hå municipality in Jæren, western Norway. Dagens has annual sales of around NOK 40 million (2009), and its main business is the manufacture of fresh pizza. Dagens is currently one of Stabburet’s suppliers as manufacturer of the pizza brand Chicago, which is sold as fast food in convenience stores and petrol stations.
“We have a good collaboration with Dagens which we are now consolidating. As owner of the company, we will have even better possibilities of developing good varieties of pizza for different market segments than those in which Stabburet is now represented,” says Bente Brevik, CEO of Stabburet.
Dagens will supplement Stabburet’s factories at Stranda, which are geared to the large-scale production of frozen pizza for the grocery market. Dagens is designed for production of fresh, refrigerated pizza and smaller production volumes.
“This agreement will enable us to offer a broader range of pizzas through channels other than grocery stores’ frozen food counters,” explains Bente Brevik.
Dagens AS is currently owned by Nortura SA (34%), Tage Pedersen (22%), Kjetil Koksvik (22%), Pizzaverkstedet AS (9.5%), A&W Pizzatjenester AS (9.5%) and Jason Campo (3%).
“We are delighted to become a part of Stabburet and its extensive pizza production organisation. Having an industrial owner of such size and importance will be positive for Dagens’ further development. This will be an exciting phase, for both us in the executive management and for the employees, and we look forward to working with Stabburet,” affirms Dagens General Manager Tage Pedersen.
Stabburet is to pay NOK 34.7 million for the company Dagens.
The agreement will become effective upon approval by the competition authorities.
For further information:
Dag Olav Stokken, Communications Director, Stabburet AS: 916 65 078
Tage Pedersen, General Manager, Dagens AS: 950 35 671Nina Sundqvist, Communications Director, Nortura SA: 917 85 620