The 2008 ‘Orkla Awards’

Grand Prize Winner: Pierre Robert Group for taking a well-known old brand name, filling it with new content, and launching a winner brand. Also 'Best Launch of New Brand Innovation'.

2008-11-13

These are the categories of the Orkla Innovation and Advertising Awards, held at the Radisson SAS Plaza Hotel i Oslo november 13: Grand Prize Winner 2008 – Best New Launch Advertising Category – Best Advertising for an Established Brand Category – Best Print & Outdoor Advertising Category – Best Use of Internet, PR or Other Media Advertising Category – Best Launch of New Brand Innovation Category – Best Launch of a Line/Brand Extension Innovation Category – Best Relaunch Innovation Category.

Grand Prize Winner 2008

Pierre Robert Group – Pierre Robert

Best New Launch Advertising Category

Stabburet – Nugatti Air – Advertising agency: TryThe nominees were:

Axellus – Møllers Tyggekapsler – Try

Procordia Food – Ekströms Smulpaj – Kär & Galen (fd. Althén & Co)

Lilleborg – Sun Maskinrens – Lowe CPH

Stabburet – Fersk Stabburet Leverpostei – Try

Stabburet – Grandiosa Speltpizza – Try

Sætre – Café Bakeriet – Try

Krupskaya Confectionary – Vernisage – Iskra (Kiev, Ukraine)

Bakers – Bakerns Ferske – Try

Best Advertising for an Established Brand Category

Felix Abba Oy – Pizza Friday – LuoviaNominees:

Beauvais – Pastella Fresh Pasta – WDP Wibroe Duckert & Partners

Lilleborg – Solidox Hvite Tenner – Try

Lilleborg – OMO Powder Ultra Hvitt – Lowe CPH

Lilleborg – Define Nourishing Silk – Lowe CPH

Best Print & Outdoor Advertising Category

Lilleborg – Define Nourishing Silk – Lowe CPHNominees:

Stabburet – Stabbur – Makrell Omega-3 – Try

Lilleborg – Sun Hurtigtørrende Glansemiddel – Lowe CPH

Best Use of Internet, PR or Other Media Advertising Category

Beauvais – Glyngøre “Danmarks Bedste Sild” – RelationsPeople

Nominees:

Spilva – Spilva Soups “Soups in Art” – Leo Burnett Riga

Stabburet – Stabburet Leverpostei “Smileboks” – Virtual Garden

Lilleborg – Lypsyl “Valentines” – OMD, VG Nett / Kroma

Kims Danmark – Kims Minimal “Five Percent” – WDP Wibroe Duckert & Partners

Best Launch of New Brand Innovation Category

Pierre Robert Group – Pierre RobertNominees:

KiMs Norge – KiMs Naturchips

KåKå AB – Paulúns Bara Bra

Best Launch of a Line/Brand Extension Innovation Category

Bakers – Bakers Naturlig Sunt

Nominees:

Lilleborg Profesjonell – Jonmaster Pro Allround (KIV Inside)

Lilleborg – JIF Drain Unblocker

Nidar – Laban Sure Skrikerunger

Lilleborg – Define Thickening

Best Relaunch Innovation Category

Sætre – Sætre BokstavkjeksNominees:

Stabburet – Grandiosa Kjøttdeig & Løk

Lilleborg – Sun Alt-i-1

Bakers – Bakerns Ferske