We utilize cookies to count unique visitors on our websites and to develop statistics regarding our websites operations and functionality. The software we utilize stores information about page impressions served and user information regarding geographical location, device, operating system and browser.
Log in services
If the webpage has the possibility for log in services, we store an ID number and time of log in on a cookie on your browser or device. This enables that you do not have to log in again after each page you open.
Interest-based advertising online
You can experience to see advertisements from Orkla on other websites due to the cookies placed on your browser or device. We base this information most frequently on consumed content, user information or geographical location. Through this method, we try to identify your interests and make our advertisements more relevant for you. This is a remarketing technology and is a product delivered from third party suppliers such as Google or Facebook.
We base the creation of twin profiles on behavioral data collected from our websites. In account of the knowledge we have on one cluster of users, we extend these users to new segments that have the similar interest and behavior as the original cluster of users.