We consider it important to help promote a good diet. Developing healthier food products is therefore high on the agenda at Orkla.
As a leading manufacturer of food and other grocery products, we at Orkla want to contribute to promoting a better diet. We know that seemingly small changes in the salt, sugar and fat content of the products that are eaten and drunk every day generate significant improvements in public health. We therefore collaborate actively with the public authorities and the food industry to make everyday food healthier. We have worked systematically to achieve this objective for several years. Our philosophy is that healthy food must taste good. That’s why we never compromise on taste when we reduce the percentage of salt, sugar and saturated fat in well-known popular favourites or when we develop new varieties of products.
We partner with several centres of expertise and research to gain new knowledge and learn more about the effects of food on the body. Like consumer insight, this know-how is important when we develop new products. We also look for healthier varieties of chocolate, confectionery and snacks, even though some products in these categories must be allowed to be exactly what they’re supposed to be, namely a source of enjoyment and delight. A healthy diet means maintaining a good balance between what you eat and how physically active you are on an everyday basis.
Good information is essential for making conscious choices in stores. That’s why we consider it important to make it easy for our customers and consumers to know what our products contain by providing clear, honest product information.
In 2017, Orkla set new goals for its work up to 2025. We have intensified our focus by setting quantitative targets for the Orkla companies’ contribution to increasing sales of health and wellness products and reducing consumption of salt and sugar. Our nutrition and wellness work supports the achievement of the UN Sustainability Development Goal SDG3.