In several countries the population’s intake of salt, sugar and saturated fat is far higher than recommended by health authorities. This can result in serious health challenges and poorer quality of life. Healthy eating and daily physical activity reduce the risk of lifestyle diseases. In a public health perspective, small changes in the daily diet of a large number of people have a greater impact than big changes for individuals. That’s why we at Orkla work actively to make our most popular products healthier.
In 2016, along with customers in the grocery industry and other food and drink manufacturers, we signed a partnership agreement with the Norwegian health authorities. Our collective aim is to make grocery products healthier. Though this agreement we have committed to concrete targets for reducing salt, added sugar and fat in food and drink. Developing new products that make it easier for consumers to make healthy choices and increasing awareness of health and dietary issues are also an important part of Orkla’s efforts to improve public health.