Health and Sports Nutrition Group
For the stronger, healthier, happier version of you
Health and Sports Nutrition Group is the leading player in the Nordic sports nutrition market, with Direct-to-consumer platforms and access to grocery and specialist trade, focusing on own brands across markets as well as agency brands.
Ownership
100%
Ownership since
2018
Markets served
4
Employees
137
Revenues
NOK 1.3 bn
CEO
Johan Görgård
Ownership view
Health and Sports Nutrition Group is the market leader in sports nutrition in the Nordics. The company has made significant investments, building a robust foundation for profitability growth and plans to capitalise on these investments to generate future growth. The company’s core strategy is centred on three initiatives: distribution centre automation, increasing the gross margin and strengthening its market position.
”HSNG is very well positioned to capture value in the sports nutrition segment—one of the fastest-growing categories within consumer goods. The company holds leading positions across the Nordics through both B2C and B2B platforms, supported by a portfolio of market-leading product brands.”
The sports nutrition and food supplements space in which HSNG operates is a highly attractive and rapidly evolving market. With expanding penetration across a broader range of consumer segments and growing demand driven by the pursuit of longer, healthier lives, the category offers strong potential for increased purchase frequency and customer lifetime value. HSNG’s unique position - anchored by its strong brands, advanced e-commerce platforms, and data-driven capabilities - makes it exceptionally well equipped to capitalize on this growth and deliver long-term value across the Nordic region
Johan Görgård – CEO
Brands
