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Orkla Home &
Personal Care

Making sustainable living irresistible

Orkla Home & Personal Care is a Nordic branded consumer goods company, with strong local brands and local value chains, powered by people with drive and passion for a better future. The company has developed cleaning and personal hygiene products for generations with its roots dating back to Lilleborg’s factory on the Aker River in Oslo, in 1833.    

Today, the company is one of few players in its category, running an entire value chain in the Nordics – from product development to production. This model enables speed, transparency, and growth, and is key to the company’s success.  

Ownership

100%

Ownership since

1986

Markets served

3

Employees

393

Revenues

NOK 2.7 bn

CEO

Marcus Larsson

Company website

Ownership view 

As a leading supplier of detergents, cleaning equipment, and personal care products in the Nordic region and with strong positions in the Norwegian and Swedish market, Orkla Home & Personal Care offers Orkla ASA an attractive cash flow.  

Orkla ASA’s long-term objective is to continue building a robust company and strengthen Orkla Home & Personal Care's positions in profitable growth categories. 

Marcus Larsson, CEO Orkla Home and Personal Care

”Orkla Home & Personal Care is well positioned for profitable growth and to strengthen our Nordic position in the years ahead. Following a successful turnaround and transformation, we have now entered our long-term sustainable strategy period.” 

Strong local brands are our key assets, holding #1 & 2 market positions in Norway and well-established challenger brands in Sweden and Finland. Our Nordic heritage and long and proud history enable us to win locally through deep customer relationships, strong consumer insights and a widely recognized branding culture. With local product development, production and presence in our markets, and a technology-driven organization, we can respond swiftly to new opportunities and adapt to rapidly changing market conditions. Powered by people with drive, passion and a strong commitment for innovation and sustainability, we aim to build a better future together.
 

Magnus Larsson – CEO

Brands

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