Orkla Home and Personal Care
Orkla Home & Personal Care is the Nordic region’s leading – and Norway’s largest – supplier of cleaning and personal care products. This long-established company has developed cleaning and personal hygiene products for several generations of consumers. Its roots date back to Lilleborg’s factory on the Aker River in 1833.
The company’s best-known and highly popular brands include Zalo, OMO, Blenda, Jif, Define, Solidox, Jordan, Dr Greve, Lano and Bliw. Many of them are over 80 years old, while others are successful newcomers.
The products are primarily sold through the grocery trade, but to some extent also through specialised retailers and pharmacies.
Orkla Home & Personal Care was one of the first in Norway to focus on systematic brand-building, and has succeeded in developing products that have been well received by Norwegian consumers. The strong position many of its brands hold today can largely be credited to innovation, based on good consumer understanding.